Mark Zuckerberg 2019 has talked about the integration of Facebook, Instagram, and WhatsApp for ‘interoperability.’ A couple of months back, Instagram messages and Facebook Messenger have already been integrated, so, in the future, maybe the same thing can happen with WhatsApp too. Since WhatsApp has the highest number of users among all of Facebook’s acquisitions, the data extraction would be much more from WhatsApp than other apps.īesides the Ad targetting, this move has further deepened the chance of integrating Facebook family apps. The information that Facebook gains from the Facebook App, Instagram and other of its family of apps is used to know what a particular user prefers so that company can show ads accordingly. However, mostly the data is used for targeting the ads as per the individual’s preference. Why is Facebook after WhatsApp users’ data?įacebook says that it collects user data to ensure dedicated security and filters spam to provide a better user experience.
However, the data collected from WhatsApp would be used by Facebook for displaying the ads on its other platforms like Facebook App, Instagram, and Messenger. WhatsApp has always been ad-free since its inception, and as of now, there is no news of displaying the ads in the app. Will WhatsApp show Ads using the collected data? So, the Privacy Policy’s latest reforms do not change the way WhatsApp treats private and group chats. After 30 days, the undelivered messages are automatically cleared from the servers. Until the messages, documents, or media files are undelivered, WhatsApp stores them temporarily in the encrypted form for 30 days. WhatsApp does not save your messages on its server once they are delivered. Theoretically, with end-to-end encryption, neither WhatsApp nor Facebook nor any other third-party can access your messages. What about the Chats and Voice & Video Calls?Īs already stated, WhatsApp comes with end-to-end encryption, so as per that, there would not be any monitoring of your private and group chats. This whole fiasco also puts a question mark on WhatsApp’s past measures to protect the users’ privacy, like the end-to-end encryption of the chats, which was introduced in 2016. This U-turn from the company is disappointing, especially knowing the past reputation of Facebook as the user data exploiter. Though Facebook was allowed to access the data collected by WhatsApp, users always had an option to opt out without any commitment.īut from February 8, 2021, the opt-out option would not be available, and users would be forced to either agree to the new terms or leave WhatsApp forever.
When Facebook bought WhatsApp in 2014, the founders promised that they would never compromise on the original Privacy Policy of the messaging app, and it would continue as it is.
What was the initial promise by WhatsApp? The WhatsApp users are disappointed with this latest reform because that is not what they were promised when Facebook acquired WhatsApp in the year 2014. The company says the data is being shared to enhance the user experience and provide better ‘security’ across all of Facebook and its children’s apps like Instagram and WhatsApp itself. The list of the information that WhatsApp would send to Facebook includes your – battery level, signal strength, app version, browser information, mobile network, connection information (including phone number, mobile operator, or ISP), language and time zone, IP address, device operations information, identifiers, contacts list, groups you are part of, profile photo, online status, transaction and payments data. The highlight of the announcement is whatever information that WhatsApp collects would now automatically be shared with its parent company Facebook.
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